Our Purpose

We are a grassroots-driven UK brand with a heart in Tanzania, East Africa. Our impactful essentials support talented Tanzanian artists through an inclusive and sustainable approach. Our mission is to create a community of SWEATIZENs who believe fashion should do more than look good. We have an all-female core team and support sustainable materials, such as organic Tanzanian cotton that empowers small-scale farmers and benefits women's livelihoods.

We love the vibrancy of African art

We empower our artists

We support the Tanzanian textile industry

We work with small-scale local partners

We champion inclusivity and empowerment